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Buyers, Sellers and Renters Blog

Monday, July 6, 2020   /   by David Cool

Is the health crisis driving buyers out of urban areas?

The pandemic has caused consumers to re-examine the components that make up the “perfect home.” Many families are no longer comfortable with the locations and layouts of their existing homes. The allure of city life (more congested) seems to be giving way to either suburban or rural life (less congested). The fascination with an open floor plan seems to be fading as people are finding a need for more privacy while working from home.

Recently, news.com released a report that revealed how buyers’ views of listings are leaning heavily to more suburban and rural properties. Here are the year-over-year percentage increases in views per property type:





Urban – 7%






Suburban – 13%






Rural – 16%





In the report, Javier Vivas, Director of Economic Research for realtor.com, gives these numbers some context:




“This migration to the suburbs is not a new trend, but it has ...

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Friday, June 12, 2020   /   by David Cool

Are you Ready for the Summer Housing Market?

As the health crisis started making its way throughout our country earlier this spring, sellers have been cautious about putting their homes on the market. This hesitation stemmed primarily from fear of the spread of the coronavirus, and understandably so. This abundant caution has greatly impacted the number of homes for sale and slowed the pace of a typically busy spring real estate season. Mark Fleming, Chief Economist at First American notes:


“As more homeowners are reluctant to list their homes for sale amid the pandemic, the supply of homes available to potential home buyers continues to dwindle.”


With many states beginning a phased approach to reopening, virtual best practices and health and safety guidelines for the industry are in place to increase the comfort level of buyers and sellers. What we see today, though, is that sellers are still making a very calculated return to the market. In their latest Weekly H ...

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Tuesday, May 26, 2020   /   by David Cool

Buying a Home Right Now: Easy? No. Smart? Yes.

Despite the rollercoaster that is the economy right now, many people are searching for their dream home. In fact, according to ShowingTime, the real estate industry’s leading showing management technology provider, buyers have started to reappear over the last several weeks. In thelatest report, they revealed:

“The March ShowingTime Showing Index® recorded the first nationwide drop in showing traffic in eight months as communities responded to COVID-19. Early April data show signs of an upswing, however.”

Why would people be setting appointments to look at prospective homes when the process of purchasing a home has become more difficult with shelter-in-place orders throughout the country?
Here are three reasons for this uptick in activity:
1. Some people need to move. Whether because of a death in the family, a new birth, divorce, financial hardship, or a job transfer, some families need to make a move as quickly as possible.
2. Real estate agents ...

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Friday, May 22, 2020   /   by David Cool

Buying an investment property: Why property management

When you purchase an investment property with the goal of renting it out, you can hire a property manager or manage the property yourself. Property management takes time, effort and can become costly in the long run. Here’s why hiring Cool Realty LLC as your property management company can be a smart choice:
·     Marketing: Cool Realty will advertise and market your property. We have access to the Multiple Listing Service (MLS), which is then ran by Zillow, Redfin and a ton of other search engines; all of which get your property out to prospective tenants. We also do our own marketing on our Facebook pages and send it out to groups we are a part of.
·     Rental market knowledge: Price point can make a HUGE difference in finding tenants. A overpriced rental will likely get no applications, but an underpriced one will cut into your profit margins. Cool Realty will ensure that your property is priced right accord ...

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Friday, May 22, 2020   /   by David Cool

6 Reasons Why Selling Your House on Your Own Is a Mistake

There are many benefits to working with a real estate professional when selling your house. During challenging times like the one we face today, it becomes even more important to have an expert help guide you through the process. If you’re considering selling on your own, known in the industry as a For Sale By Owner or FSBO, please consider the following:
1. Your Safety Is a Priority
During this pandemic, your family’s safety comes first. When you FSBO, it is incredibly difficult to control entry into your home. A real estate professional will have the proper protocols in place to protect not only your belongings, but your family’s health and well-being too. From regulating the number of people in your home at one time to ensuring proper sanitization during and after a showing, and even facilitating virtual tours for buyers, agents are equipped to follow the latest industry standards recommended by the National Associati ...

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Cool Realty LLC
David Cool
2105 Park Ave #26
Orange Park, FL 32073
904-602-5555

The data relating to real estate for sale on this web site comes in part from the Internet Data Exchange (IDX) program of the Northeast Florida Multiple Listing Service, Inc. Real estate listings held by brokerage firms other than the owner of this site are marked with the listing broker's name and detailed information about such listings includes the name of the listing brokers. ©2020 Northeast Florida Multiple Listing Service, Inc. All rights reserved. Data last updated 7/14/2020 11:56 PM CST.